Privacy Policy

1. Introduction

Welcome to Present Lens ("we," "our," or "us"). Present Lens is a personal memory journal app that helps you capture and organize your photos and memories. We are committed to protecting your privacy and ensuring your personal memories remain secure and private.

This Privacy Policy explains how we collect, use, and protect your information when you use our Present Lens mobile application. We believe in transparency and giving you control over your data. By using Present Lens, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Account Information: Name, email address, username, and password when you create an account
• Profile Information: Profile picture, bio, and other information you choose to provide
• Contact Information: Email address for communications and support

2.2 Usage Information

We automatically collect certain information about your use of the app:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• App Usage: Features you use, content you view, and interactions within the app
• Performance Data: App crashes, performance metrics, and error logs
• Location Data: GPS coordinates from your photos and precise location information for memory organization

2.3 Analytics Information (Optional)

With your consent, we may collect anonymous analytics data to improve our app:

• Anonymous Usage Data: How you use app features (without personal identifiers)
• Performance Metrics: App speed, crash reports, and technical performance
• Feature Usage: Which features are most popular and helpful
• User Feedback: Anonymous ratings and feedback you choose to provide

Note: Analytics data is anonymous and does not contain your personal memories or content.

2.4 Content You Provide

We collect content you create, upload, or share through the app:

• Photos and videos you capture through the app
• Voice notes you record
• Trip organization data and memory organization
• Comments and notes you add to your memories
• Date and time information associated with your memories

3. How We Use Your Information

We use the collected information for the following purposes:

• Provide Services: To operate, maintain, and improve our mobile application
• User Experience: To personalize your experience and provide relevant content
• Communication: To send you important updates, notifications, and support messages
• Analytics: To analyze app usage patterns and improve our services
• Security: To protect against fraud, abuse, and security threats
• Legal Compliance: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We prioritize your privacy and give you control over your data. Your personal memories remain private and secure.

4.1 Local Storage (Primary)

Present Lens is designed with privacy in mind:

• Local Storage: All your photos, videos, voice notes, and memories are stored locally on your device by default
• Your Control: You have complete control over all your information
• No Automatic Upload: Your memories are not automatically uploaded to our servers

4.2 Optional Cloud Backup

In future versions, we may offer optional cloud backup services:

• User Choice: Cloud backup will be completely optional and require your explicit consent
• Encrypted Storage: All cloud data will be encrypted and secure
• Easy Deletion: You can delete your cloud data at any time
• Cross-Device Access: Cloud backup would allow access to your memories across devices

4.3 Analytics Partners

We may use trusted analytics partners to help improve our app:

• Anonymous Data Only: Only anonymous, non-personal analytics data is shared
• No Personal Content: Your photos, videos, and memories are never shared with analytics partners
• Opt-in Consent: Analytics data collection requires your explicit consent
• Trusted Partners: We only work with reputable, privacy-focused analytics providers

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal requests from government authorities
• Court orders or subpoenas
• Protection of our rights, property, or safety

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data is encrypted in transit and at rest
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Security Audits: We conduct regular security assessments
• Secure Infrastructure: We use industry-standard security practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our services

When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

7.1 Data Control

You have complete control over your memories and data:

• Delete Memories: You can delete any memory at any time directly from the app
• Export Data: You can export your memories and data whenever you want
• Full Control: You have full control over all your information stored on your device
• Analytics Opt-out: You can opt out of analytics data collection at any time
• Cloud Data Deletion: If using cloud backup, you can delete your cloud data at any time

7.2 Access and Portability

You have immediate access to all your information stored locally on your device. If using cloud backup, you can access your data across multiple devices.

7.3 Correction

You can edit and correct any information directly within the app at any time.

7.4 App Settings and Preferences

You can control app permissions and settings:

• Location access (through device settings)
• Camera and microphone access (through device settings)
• Push notifications (through device settings)
• Analytics data collection (through app settings)
• Cloud backup preferences (when available)

8. Children's Privacy

Present Lens is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

10. Third-Party Services

Our app may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy in the app
• Sending you an email notification
• Displaying a prominent notice in the app

Your continued use of the app after any changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

13. Legal Basis for Processing (EU Users)

If you are located in the European Union, our legal basis for processing your personal information includes:

• Consent: When you explicitly agree to our processing
• Contract: To provide our services under our terms of service
• Legitimate Interest: To improve our services and ensure security
• Legal Obligation: To comply with applicable laws

14. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect and how we use it
• Right to delete your personal information
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information provided above.

15. Cookie Policy

Our mobile app may use cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for basic app functionality
• Analytics Cookies: Help us understand how you use our app (opt-in only)
• Preference Cookies: Remember your settings and preferences
• Cloud Storage Cookies: Required for cloud backup functionality (when available)

You can control cookie settings through your device settings or app preferences. Analytics cookies require your explicit consent.

16. Future Features and Updates

As we continue to improve Present Lens, we may add new features that could affect data collection:

• Cloud Backup: Optional encrypted cloud storage for your memories
• Social Features: Optional sharing capabilities with friends and family
• Advanced Analytics: Enhanced app improvement features (always opt-in)
• Cross-Platform Sync: Synchronization across multiple devices

We will always notify you of any changes to our privacy practices and require your consent for new data collection features.